Digital transformation goes beyond just getting rid of physical paper. It is a driver of change, moving a whole medical ecosystem, including patients, to the digital era. And whether we like it or not, we all are enrolled in it one way or another.

In health promotion, we have to bridge the knowledge gap and seek to find a common identity and solidarity between those sending and those receiving health messages. It goes beyond mere communication.

In times of crisis, messages that are not well understood can have grave consequences. So too can a lack of information. Messages need to be clear and constant, even obvious or – for some – absurd. Clarity is the key.

China’s extreme measures in the battle against Covid-19 led to a 90% decline in new infections within the country.